This video is a two sided story, with a cross between the band playing the characters but one family is a typical American family and the neighbour are an annoying rock band they have this constant civil war that is shown throughout the video. We are tempted to use the pull focus in our video because it creates a good effect. The audio in the video has the effect of when they are standing in the garden shouting so it sounds like they are singing/shouting through loudspeakers. The constant battle ends up with each wife sleeping with the opposite male because they have had enough. When the men are squaring up to each other the woman are trying to stop them but are unable to this represents the power that the men have over the woman. The band performance during this video starts off with the rock star singing in the band but ends with the typical American man signing. All in all this a really good video to help you gain knowledge and ideas for our music video.
We are thinking of using the concept of this video which is about the post cards but have red envelopes instead of post cards. In every shot of this video there is at least one post card. We were also planning on trying to get nitelites warehouse so we could possibly go for the effect of shooting in a warehouse. We are not copying this video we are taking ideas and concepts and changing them. The song is a very upbeat and very jumpy song therefore it has a lot of shots on most of the postcard shots they have quick establishing shots and then have a close up so we can clearly see what is says. The background of the post cards is an excellent idea because when it goes from the narrative to the performance it cuts to that specific post card and then the camera either moves or jumps to a new angle which is a good way to link the narrative to the performance. What we were think to do is use the envelopes to go from narrative to narrative. The start and the ending are post cards in a very quick time lapse and then the end one shows all the post cards that have featured in the video. The song is called dirty little secret and on the post card is that persons biggest secret. Personally after watching the video I understand where the concept is and I think it is one of the best videos I have watched because if you really concentrate the lyrics link in with the narrative and then the performance links with that so in the end everything links together.
This video is very cleverly done because normally you would have normal people with a little bit of animation but this video is vice versa with all of the video animation and just little inserts of the performance. This video is mainly narrative based therefore the only performance that is in it is in the top left hand corner throughout the video and sometimes it cuts to the band for the main part of the song/ chorus. The concept is basically the lead singer playing a game and he is progressing throughout the video and using the concept of the red hot chilli peppers emblem as the health booster in the game is a very good idea because it makes it more realistic in a way because he is jumping of cliffs and from a car onto a giant fly so with the health boosters makes it feel like he is dying but he survives by getting these health boosters. The way they have started the video by using the ‘game loading’ is very good because just from that you can tell what the video is going to be like and then they end it by clicking next game to show that they are continuing to the next level/game. The costume in the performance is just leather trousers and he is topless this is also what he is wearing in the game.
This song links in with our genre of soft rock. It is by the red hot chilli peppers who tend to do rock but have been known to do soft rock songs just like the all American rejects. This was a good video to watch because it starts off with just the guitarist playing the guitar and it has two shots blended into one so it looks like he is in the clouds but is standing on a rock. The guitarist plays the solo during the introduction and then the first cut is to the lead singer when he starts singing. The main concept of this video is that there are several things going on at once and therefore creates an illusion and it looks amazing because the whole video is like this so it links in and is very well executed. This video has a retro feel to it because the colour scheme background is blue and then has red and purple lights on his face. This is good because the red hot chilli peppers colours are blue, red and purple. The performance is not the usual performance because the band shots are always separate as in the guitarists buy themselves and then you only see the drummer and singer are alone as well and they have cuts but they aren’t jump cuts they are smooth and slow cuts because that won’t fit in with the song.
