The words in the wordle are taken from the questionnaires to our target audience and from conversations with are target audience. They relate to the genre: soft rock and what our audience expect to see in a music video with the genre we have chosen. This helped us when filming as we worked towards the conventions people believed to be associate with the genre. It gave us a more directional approach when thinking of the mise en scene of the band and actors as well as the way the music video would make the audience feel.
