For the Preliminary task, Vicki and I decided to just use another 'Take That' song and use it as the band name (We knew we wouldn't be able to do this for the real project). Once we had made a decision on 'The Flood', we brainstormed many ideas to use for the design of the digipak and advert. All were water related, but we made sure to come up with realistic ideas. An alternative idea was to take a photo of a droplet hitting a water surface which could easily be captured with an SLR camera which we had access to at school. However, because I was experienced with digital art, I created the background that you can see on the both examples in my free time. The water obviously related to the band name, but also the light rays coming through the water linked to the album name too (We decided to just use the selected song that we had to make a music video to, 'Shine'). The rest of the design I tailored to a vintage/grunge style, which could suggest a more rock genre, but with the added flicks and vector swirls, I think I kept it away from looking rock.From this project we've learnt that keeping to the genre style is important otherwise an audience can make be mistaken. Having links to the band name, album name, singles and even the video itself should be made, having something totally unrelated we thought would just look out of place and with this project, everything has to work together and have reason as to why elements were used. Things that would be done differently is the digipak design will be more complex. I think a digipak should look more impressive than just a CD, therefore at least one more panel will be added. Also, next time, we will have to remember to have not just songs listed, but the extra bonuses that would be on the digipak discs and also the digipak will have to have a barcode on it which was forgotten on this digipak. For the advert, more research will have to be done to see exactly what should be featured as, even though I kept the design related to the digipak, some of the features, like the list of what on the digipak, I don't think are normally shown on adverts.
